Life After Corporate America

In our society things that are big are often perceived as better. Big city, big break, the big cheese, big boy, do big things, and the list goes on. All considered powerful or positive notions.  But what about when it comes to business? Just like everything else bigger is always better, right?

Having now been on both sides of the fence, the big corporate America Company and the small online start-up, I can honestly say that bigger is NOT better…not by a long shot. Here’s why.

If You Build It, They Will Come…

So you spent a ton of cash getting your company’s website up and now the sales are going to start pouring in! Wait, what do you mean you launched 2 months ago and haven’t had one online lead or purchase? You DID remember to include an SEO (search engine optimization) budget.. right? Okay, so you missed that one, but what about shifting your print and marketing pieces to your website for further information? …No, missed that one too?

Dispelling the Agency Hex

There’s no question that outsourcing to foreign lands is becoming a growing trend for corporations and small businesses, but lets take a second and figure out why.